What Purely Elizabeth Founder Elizabeth Stein Keeps In Her Wellness Bag

purely elizabeth wellness bag

Welcome to What’s in My Wellness Bag: Our series in which we ask cool people to metaphorically unpack their wellness bag—or what we think of as someone’s whole wellness routine. Their gym stuff, their nutrition stuff, their sleep stuff, their self-care stuff. It’s a little bit like Mary Poppins’ carpet bag. But instead of a coat rack, there’s Ilia skin serum, a 40-ounce Stanley tumbler and, naturally, some delicious granola.

Purely Elizabeth

Meet Elizabeth

“I’m Elizabeth Stein, founder and CEO of Purely Elizabeth. I started Purely Elizabeth almost 15 years ago to make food full of nourishing ingredients and delicious, culinary taste to help you thrive on your wellness journey. As a holistic nutrition counselor, I believe that nutritious food has a powerful effect on the body. When you eat better, you feel better. It’s that simple. I live in Boulder, CO and enjoy traveling, dreaming up delicious recipes in my kitchen, and hiking with my Portuguese Water Dogs.”

Elizabeth’s Wellness Bag

40 oz. Stanley Tumbler

stanley tumbler

“I wasn’t sure what the hype was all about on this water bottle until I got it for myself.  I can’t believe how much more water I’m drinking. I’m now easily able to stay hydrated, drinking half my body weight in ounces of water daily.”

Earn 225 Ness Card points1

LMNT Zero-Sugar Electrolyte Mix (Watermelon Salt)

lmnt electrolyte mix

“When I get up first thing in the morning, I fill my Stanley water bottle with ice, water, LMNT, and some fresh mint. It is the most refreshing way to start the day. I feel like my body is truly craving the salt and electrolytes which are critical for optimal health.”

Earn 225 Ness Card points

Surya Balancing Collagen Cream

surya balancing colalgen cream

“A longtime staple in my skincare routine, I love this restorative nutrient-rich moisturizing cream. It’s filled with healing botanicals and oils and feels like it truly nourishes my skin and gives me that perfect glow.”

Earn 975 Ness Card points

Superhuman Email


“Usually, ’email’ isn’t the first thing that come to mind when you think wellness. But Superhuman [an AI-powered inbox streamliner] has been a game changer for me. It makes my days so much more efficient, leaving more time to focus on the important things, creating less stress and greater productivity.”

Earn 60 Ness Card points

Superhuman Meditation

superhuman meditation

“One of my favorite ways to activate my parasympathetic system is with some guided meditations throughout the day. I love this app as the meditations range from 5-minute quick seated sessions to longer walking and cooking meditations.”

Earn 80 Ness Card points

Bloom Greens + Superfoods Sticks

bloom sticks

“Part of my morning essentials, this Greens + Superfood powder is the perfect way to get in my pre + probiotics, greens, antioxidants, adaptogens, and digestive enzymes in an easy-to-drink format that actually tastes good. Plus, the stick packs are perfect when on the go or traveling.”

Earn 175 Ness Card points

Alo Airlift Leggings

alo airlift leggings

“My absolute favorite workout leggings. I think I might have a minor obsession and have these in a variety of colors. They are the perfect fit and performance fabric, helping me thrive in my workouts.”

Earn 640 Ness Card Points

Saie SPF Tinted Moisturizer, Ilia Limitless Mascara & Lawless Bronzer 

lawless bronzer

“This clean makeup trio is essential to help me feel my best and give that perfect glow with a minimal makeup look.”

Earn 510 Ness Card points

Purely Elizabeth Value Size Original Ancient Grain Granola

purely elizabeth
Purely Elizabeth

“We just launched a value size of our OG Organic ancient grain granola made with regenerative organic certified coconut sugar and coconut oil. We’re really trying to support the farmers who grow our food in any way we can and pay more attention to regenerative farming practices. It’s the perfect snack for between meetings or with some yogurt.” 

Earn 55 Ness Card points

  • 1 Access to a Ness Card account is subject to credit approval. You must be at least 18 years old (or the age of majority in your state) and reside in the continental US to apply. An approved Ness Card application will result in a hard credit inquiry, which may impact your credit score.
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“This card is such an exciting addition to my wallet and it’s perfect for someone who values health and wellness but hasn’t found a credit card that rewards me for that. I love getting rewarded for wellness practices like sleeping, meditating, and moving my body—plus extra points on purchases at my favorite places like Whole Foods, ClassPass and sweetgreen. The app is easy to use and the card is designed for your definition of health and wellness, which I love. It’s flexible!”

Kira's Favorite Healthy Merchants

“It’s no secret that wellness is such an important part of my everyday life. I spend a lot of money to help fuel my love of running, recovery, nutrition and mindfulness, so the fact that I can now earn rewards for every dollar I spend with the Ness Card is amazing. My health always comes first, and the Ness Card makes that easy to do. It’s a win-win for everyone!”

Andi's Favorite Healthy Merchants

“As a new mum, wellness and self-care is a priority for me—so I can, in turn, be able to take care of my baby. I love the incentives that Ness offers for making healthier choices. And to be rewarded along the way for those purchases is such a plus!

Oh, and getting 5x point rewards on my Erewhon $20+ smoothie makes it a little more justifiable.”

Amrit's Favorite Healthy Merchants

“I made a promise to myself to find my joy again in 2023. For the past few years, I haven’t been taking care of myself mentally and physically because I’ve just been on the go and focusing on the future instead of being present. I realized that part of the reason I wasn’t happy was because I wasn’t taking care of myself. So, now with the Ness Card—which literally rewards you for staying on top of your wellness journey—I’ve easily been able to focus on my mental and physical journey. Using the card is now a part of my weekly routine, whether I’m buying groceries, going to therapy, spending a day at the spa, or treating myself to a delicious yummy meal.”

Candace's Favorite Healthy Merchants

“I love life with the Ness Card! The team behind the scenes work really hard to make it valuable and to create a sense of community, which you feel in every newsletter and hand-crafted partnership. The card itself encourages me to be even more curious about where I’m spending my money. It definitely incentivizes me to spend ‘healthier’, which is really unique. On top of that, getting points for taking more steps? There is seriously nothing like it.

David's Favorite Healthy Merchants

“My favorite thing about the Ness Card is that it rewards you for your healthy habits, and not all of them require spending. Yes, you can earn 5x points when you spend at any of their approved health and wellness merchants (think Erewhon and many of your other favorites) but you also earn points for being active daily! So now your sanity walks are literally paying off :) As someone who not only works in wellness but lives and breathes it, essentially most of my expenses live in that realm and with the Ness Card I can now be rewarded nicely for those purchases.”

Kirsty's Favorite Healthy Merchants

“I love that I have rewards to look forward to when I focus on my health and wellness. As a mom of two and full time photographer/creator, it’s hard to find time to prioritize my health and—as my body ages—I want to make sure that I’m treating it to all the TLC it needs (and deserves)! The Ness Card reminds me to take care of my mental, physical, and emotional health on the daily.”

Valerie's Favorite Healthy Merchants

“It’s refreshing to have a card app that is so easy to use. I can track my spending and rewards at the click of a button. I love getting a notification when I get extra points for getting a full night sleep or getting my steps in, though of course those are optional. I work a lot, and I feel like I get extra rewarded for taking the time to take care of myself – whether it’s therapy or simply cooking at home instead of dining out. The points accumulate really quickly, and I’ve already gotten a $1,000 credit at Erewhon in my first four months. I also go visit family in Europe a lot, and no one takes my card there, so it’s so convenient to be able to use my Ness Card without ever paying a fee.”

Mélanie's Favorite Healthy Merchants

“As someone who spends the majority of her money on wellness, the Ness Card is perfect for me! I love earning 5x points on purchases at healthy businesses that I was already making, anyways. The Ness Card also motivates me to get enough sleep, practice mindfulness and other healthy habits. The app is really user-friendly and I love watching my points add up. I am excited to redeem them for wellness-related items!”

Lauren's Favorite Healthy Merchants

“The Ness Card motivates me to keep up my healthy habits, and has helped me discover new brands and products that are in alignment with my goals. I’m not spending any more with my Ness Card, but the money I am spending on health and wellness is actually earning me rewards, benefits, and even cash back. And because Ness’s definition of a ‘healthy merchant’ is so generous, I’m able to recognize all of the small ways I practice self-care throughout the week. From buying fresh veggies to going to therapy to taking my supplements, the Ness Card is there to cheer me on: ‘Keep being healthy, girl. You deserve 5x points for that.'”

Melissa's Favorite Healthy Merchants

“The Ness Card rewards me when I spend money on health and wellness. Especially because so much of my wellness routine is spent being active, gardening, making food with my husband, getting a massage, or having some me time, it is nice to be rewarded for that with points that are with brands I shop at all the time anyway. It allows my wellness choices to work harder which I love.”

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