Ness Announces Official Card Partnership with Whole30

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Maybe it’s your mom. Maybe it’s your coworker. Maybe it’s you. No matter who it is, chances are good that you know someone who’s done (and can’t stop talking about) Whole30, the 30-day nutrition reset that can help identify food sensitivities, create healthier habits, and just help people feel better through physical, emotional, and mental improvements. Now, you can do Whole30 with the Ness Card1—because it’s the official card of Whole30.

“I was one of the first Ness Cardmembers, and an early investor in the company. My community and I work hard to create healthy habits, and Ness supports our health and wellness-focused lifestyles,” says Melissa Urban, founder and CEO of Whole30. “The Ness Card already rewards spending with so many Whole30 Approved brands, which makes it effortless for my community to benefit. With so many different ways to earn and redeem rewards,2 Ness will help even more people discover the life-changing benefits of the Whole30 and keep Cardmembers motivated to continue their healthy habits long after their Whole30 is over.”

What’s Whole30?

Whole30 is a 30-day structured elimination program recognized by many dietitians and medical professionals as the gold standard to identify food sensitivities. Focused on Non-Scale Victories (NSVs) rather than weight loss, the Whole30 offers life-changing physical, emotional, and mental improvements.

The Whole30 was created in 2009 by co-founder and CEO Melissa Urban, a six-time New York Times best-selling author who has reshaped the health and wellness industry and created a fully integrated ethos to support the Whole30 community and beyond. The Whole30 Approved® trademark is licensed to more than 140 innovative health and lifestyle brands for its endorsement of strength, community recognition, and persuasive purchasing power. 

What’s The Ness Card?

Ness is the next greatest credit card company on a mission to redefine the meaning of wellness and make living well more rewarding. Literally. In other words, it’s the first premium, points-based, health and wellness credit card for $3493 a year. Offering points on healthy spending and activities and benefits4 from some of the industry’s top brands, Cardmembers are rewarded for doing the right things with more of the right things including products, services, experiences, and even health experts. The Ness Card is the first of many credit cards to come as part of an ambitious vision to build a world where everyone can live well.

“I’ve been an enormous fan and champion of Whole30 since Melissa and I partnered together at my first company, Greatist, years ago. Whole30 and Ness have the same shared mission, to help everyone live happier and healthier lives,” says Derek Flanzraich, founder and CEO of Ness. “I am thrilled to be working together again to turn that vision into reality. The more Ness can reward and incentivize Whole30 members for doing healthy things, the more everyone can do well.”

Why Is Ness Partnering With Whole30?

The great thing about Whole30—well, one great thing—is that there’s no single right way to do it. Yes, there are program rules. But as long as you’ve got your whole, non-pancake food, you’ve got countless ways to make your own lifestyle and preferences fit within them. Ness follows the same philosophy by rewarding users with 5x5 points at any healthy merchant (like, say, any place that might sell a Whole30-approved product), recognizing that health comes from lots of different places and in lots of different forms—but no matter what, it should be rewarded.

“Ness’s definition of ‘healthy spending’ is GENEROUS, because they know health is holistic and goes well beyond diet and exercise,” says Urban. “From vitamins stores to virtual therapy, manicures to birth control, groceries to sexual wellness, as long as the business you’re patronizing includes an element of ‘health,’ you’re earning 5x points.”

What Does It Mean That Ness is Whole30’s Official Card?

Here’s what Ness Card and Whole30 members can expect from the partnership:

  • 5,000 bonus points when Whole30 members sign up for the Ness Card
  • A Whole30 Approved category in Ness’ in-app Marketplace, where Cardmembers can redeem points for Whole30 Approved rewards
  • Rewards for healthy spend with 5k bonus points, 5x points on Whole30 approved brands, credits for healthy activity, and more
  • The Ness x Whole30 Marketplace in the Ness App—a new way to discover cool brands, products, and experiences
  • Support in holistic health and wellness journeys beyond nutrition and diet

Are you excited? We’re excited.

  1. The Ness Card is issued by The Bank of Missouri, pursuant to a license from Mastercard, and serviced by Ness Well Financial, LLC.
  2. See our Rewards Program Terms. Rewards terms and partners are subject to change.
  3. See our Terms & Fees for more details. The Ness Card is type of credit card called a charge card, so there is no APR and your statement balance is due in full each month.
  4. See Offer & Benefit terms for more details.
  5. Access to a Ness Card account is subject to credit approval. You must be at least 18 years old (or the age of majority in your state) and reside in the continental US to apply. An approved Ness Card application will result in a hard credit inquiry, which may impact your credit score.
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“This card is such an exciting addition to my wallet and it’s perfect for someone who values health and wellness but hasn’t found a credit card that rewards me for that. I love getting rewarded for wellness practices like sleeping, meditating, and moving my body—plus extra points on purchases at my favorite places like Whole Foods, ClassPass and sweetgreen. The app is easy to use and the card is designed for your definition of health and wellness, which I love. It’s flexible!”

Kira's Favorite Healthy Merchants

“It’s no secret that wellness is such an important part of my everyday life. I spend a lot of money to help fuel my love of running, recovery, nutrition and mindfulness, so the fact that I can now earn rewards for every dollar I spend with the Ness Card is amazing. My health always comes first, and the Ness Card makes that easy to do. It’s a win-win for everyone!”

Andi's Favorite Healthy Merchants

“As a new mum, wellness and self-care is a priority for me—so I can, in turn, be able to take care of my baby. I love the incentives that Ness offers for making healthier choices. And to be rewarded along the way for those purchases is such a plus!

Oh, and getting 5x point rewards on my Erewhon $20+ smoothie makes it a little more justifiable.”

Amrit's Favorite Healthy Merchants

“I made a promise to myself to find my joy again in 2023. For the past few years, I haven’t been taking care of myself mentally and physically because I’ve just been on the go and focusing on the future instead of being present. I realized that part of the reason I wasn’t happy was because I wasn’t taking care of myself. So, now with the Ness Card—which literally rewards you for staying on top of your wellness journey—I’ve easily been able to focus on my mental and physical journey. Using the card is now a part of my weekly routine, whether I’m buying groceries, going to therapy, spending a day at the spa, or treating myself to a delicious yummy meal.”

Candace's Favorite Healthy Merchants

“I love life with the Ness Card! The team behind the scenes work really hard to make it valuable and to create a sense of community, which you feel in every newsletter and hand-crafted partnership. The card itself encourages me to be even more curious about where I’m spending my money. It definitely incentivizes me to spend ‘healthier’, which is really unique. On top of that, getting points for taking more steps? There is seriously nothing like it.

David's Favorite Healthy Merchants

“My favorite thing about the Ness Card is that it rewards you for your healthy habits, and not all of them require spending. Yes, you can earn 5x points when you spend at any of their approved health and wellness merchants (think Erewhon and many of your other favorites) but you also earn points for being active daily! So now your sanity walks are literally paying off :) As someone who not only works in wellness but lives and breathes it, essentially most of my expenses live in that realm and with the Ness Card I can now be rewarded nicely for those purchases.”

Kirsty's Favorite Healthy Merchants

“I love that I have rewards to look forward to when I focus on my health and wellness. As a mom of two and full time photographer/creator, it’s hard to find time to prioritize my health and—as my body ages—I want to make sure that I’m treating it to all the TLC it needs (and deserves)! The Ness Card reminds me to take care of my mental, physical, and emotional health on the daily.”

Valerie's Favorite Healthy Merchants

“It’s refreshing to have a card app that is so easy to use. I can track my spending and rewards at the click of a button. I love getting a notification when I get extra points for getting a full night sleep or getting my steps in, though of course those are optional. I work a lot, and I feel like I get extra rewarded for taking the time to take care of myself – whether it’s therapy or simply cooking at home instead of dining out. The points accumulate really quickly, and I’ve already gotten a $1,000 credit at Erewhon in my first four months. I also go visit family in Europe a lot, and no one takes my card there, so it’s so convenient to be able to use my Ness Card without ever paying a fee.”

Mélanie's Favorite Healthy Merchants

“As someone who spends the majority of her money on wellness, the Ness Card is perfect for me! I love earning 5x points on purchases at healthy businesses that I was already making, anyways. The Ness Card also motivates me to get enough sleep, practice mindfulness and other healthy habits. The app is really user-friendly and I love watching my points add up. I am excited to redeem them for wellness-related items!”

Lauren's Favorite Healthy Merchants

“The Ness Card motivates me to keep up my healthy habits, and has helped me discover new brands and products that are in alignment with my goals. I’m not spending any more with my Ness Card, but the money I am spending on health and wellness is actually earning me rewards, benefits, and even cash back. And because Ness’s definition of a ‘healthy merchant’ is so generous, I’m able to recognize all of the small ways I practice self-care throughout the week. From buying fresh veggies to going to therapy to taking my supplements, the Ness Card is there to cheer me on: ‘Keep being healthy, girl. You deserve 5x points for that.'”

Melissa's Favorite Healthy Merchants

“The Ness Card rewards me when I spend money on health and wellness. Especially because so much of my wellness routine is spent being active, gardening, making food with my husband, getting a massage, or having some me time, it is nice to be rewarded for that with points that are with brands I shop at all the time anyway. It allows my wellness choices to work harder which I love.”

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