Ness Announces Queer Eye’s Jonathan Van Ness as Chief Self-Care Officer

There are a lot of ways to know—and, inevitably, love—Jonathan Van Ness. Queer Eye. His podcast, Getting Curious. His hair care line, JVN. His books. His Instagram posts.

Now, we’ve got a new one: His role as Ness‘ first Chief Self-Care Officer.

“Ness speaks to the core of my own personal mission and I am thrilled to join the team,” he says. “Together, we’re building a platform that empowers people to take control of the most important thing they have, their health and wellness. My mantra has always been: self-care is non-negotiable.”

What’s A Chief Self-Care Officer?

New C-suite career path just dropped. As Chief Self-Care Officer (CSCO?) and an investor, Van Ness is a vital part of Ness’ movement, helping us guide the development of our business strategy and redefining what holistic wellness is—with an emphasis on all things self-care, naturally. He’ll also have a big part in our rewards1 and benefits2 program. That currently includes partnerships with sweetgreen, Parsley Health, Seed Health, HigherDOSE, Exhale Spa, Fyt, Glamsquad, and more… and will soon have a lot more of JVN’s input.  

It’s Ness X Ness. Synergy.

And… What’s The Ness Card?

The Ness Card3 is the card that rewards you for being healthy. It’s $3494 a year and offers 5x points on spend at healthy merchants and 2x points back on all other purchases. Ness Cardmembers also receive a $200 credit every year—we call it our Annual Healthy Credit—when they spend $200 on health and wellness products or services. 

And, yes, there’s a sign-up bonus. For a limited time, members can earn a 50,000-point bonus after spending $6,000 or more on their Ness Card within the first 90 days ($500 value) and up to 20,000 points per year on healthy activities like working out, mindfulness, and sleeping ($200 value). 

Members also have access to premium benefits including up to:

  • $360 annual credit at sweetgreen (if you haven’t noticed, we all really like sweetgreen)
  • $300 annual credit for Parsley Health–personalized healthcare that finds the root cause of symptoms
  • $100 annual credit for probiotic supplements with Seed Health 
  • $200 annual credit for self-care services at Exhale Spa 
  • $200 annual credit for personal training with Fyt 
  • $180 annual credit for in-home beauty services via a Glamsquad membership
  • $100 annual credit for inner wellness tech gear at HigherDOSE
  • Plus $1,000 in additional benefits from brands like Magic Spoon, SOTO Method, Modern Age, and others

What’s Next for Ness ?

A lot! We’re on a mission to build a world where everyone lives well. This means developing a credit card platform and user experience that makes health and wellness even more rewarding—and, more importantly, accessible.

We think it’s a cool card. But, more importantly, we know it’s a card that does well. We’re so excited to do so much more with our new CSCO.

  • 1The Ness Card is issued by The Bank of Missouri, pursuant to a license from Mastercard, and serviced by Ness Well Financial, LLC (NMLS #2406384).
  • 2See our Rewards Program Terms for more details.
  • 3See our Offer & Benefit Terms for more details.
  • 4See our full set of Terms & Fees here. The Ness Card is a type of credit card called a charge card, so there is no APR and the balance is due in full each month.
  • 5Access to a Ness Card account is subject to credit approval. You must be at least 18 years old (or the age of majority in your state) and reside in the continental US to apply. An approved Ness Card application will result in a hard credit inquiry, which may impact your credit score.
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“This card is such an exciting addition to my wallet and it’s perfect for someone who values health and wellness but hasn’t found a credit card that rewards me for that. I love getting rewarded for wellness practices like sleeping, meditating, and moving my body—plus extra points on purchases at my favorite places like Whole Foods, ClassPass and sweetgreen. The app is easy to use and the card is designed for your definition of health and wellness, which I love. It’s flexible!”

Kira's Favorite Healthy Merchants

“It’s no secret that wellness is such an important part of my everyday life. I spend a lot of money to help fuel my love of running, recovery, nutrition and mindfulness, so the fact that I can now earn rewards for every dollar I spend with the Ness Card is amazing. My health always comes first, and the Ness Card makes that easy to do. It’s a win-win for everyone!”

Andi's Favorite Healthy Merchants

“As a new mum, wellness and self-care is a priority for me—so I can, in turn, be able to take care of my baby. I love the incentives that Ness offers for making healthier choices. And to be rewarded along the way for those purchases is such a plus!

Oh, and getting 5x point rewards on my Erewhon $20+ smoothie makes it a little more justifiable.”

Amrit's Favorite Healthy Merchants

“I made a promise to myself to find my joy again in 2023. For the past few years, I haven’t been taking care of myself mentally and physically because I’ve just been on the go and focusing on the future instead of being present. I realized that part of the reason I wasn’t happy was because I wasn’t taking care of myself. So, now with the Ness Card—which literally rewards you for staying on top of your wellness journey—I’ve easily been able to focus on my mental and physical journey. Using the card is now a part of my weekly routine, whether I’m buying groceries, going to therapy, spending a day at the spa, or treating myself to a delicious yummy meal.”

Candace's Favorite Healthy Merchants

“I love life with the Ness Card! The team behind the scenes work really hard to make it valuable and to create a sense of community, which you feel in every newsletter and hand-crafted partnership. The card itself encourages me to be even more curious about where I’m spending my money. It definitely incentivizes me to spend ‘healthier’, which is really unique. On top of that, getting points for taking more steps? There is seriously nothing like it.

David's Favorite Healthy Merchants

“My favorite thing about the Ness Card is that it rewards you for your healthy habits, and not all of them require spending. Yes, you can earn 5x points when you spend at any of their approved health and wellness merchants (think Erewhon and many of your other favorites) but you also earn points for being active daily! So now your sanity walks are literally paying off :) As someone who not only works in wellness but lives and breathes it, essentially most of my expenses live in that realm and with the Ness Card I can now be rewarded nicely for those purchases.”

Kirsty's Favorite Healthy Merchants

“I love that I have rewards to look forward to when I focus on my health and wellness. As a mom of two and full time photographer/creator, it’s hard to find time to prioritize my health and—as my body ages—I want to make sure that I’m treating it to all the TLC it needs (and deserves)! The Ness Card reminds me to take care of my mental, physical, and emotional health on the daily.”

Valerie's Favorite Healthy Merchants

“It’s refreshing to have a card app that is so easy to use. I can track my spending and rewards at the click of a button. I love getting a notification when I get extra points for getting a full night sleep or getting my steps in, though of course those are optional. I work a lot, and I feel like I get extra rewarded for taking the time to take care of myself – whether it’s therapy or simply cooking at home instead of dining out. The points accumulate really quickly, and I’ve already gotten a $1,000 credit at Erewhon in my first four months. I also go visit family in Europe a lot, and no one takes my card there, so it’s so convenient to be able to use my Ness Card without ever paying a fee.”

Mélanie's Favorite Healthy Merchants

“As someone who spends the majority of her money on wellness, the Ness Card is perfect for me! I love earning 5x points on purchases at healthy businesses that I was already making, anyways. The Ness Card also motivates me to get enough sleep, practice mindfulness and other healthy habits. The app is really user-friendly and I love watching my points add up. I am excited to redeem them for wellness-related items!”

Lauren's Favorite Healthy Merchants

“The Ness Card motivates me to keep up my healthy habits, and has helped me discover new brands and products that are in alignment with my goals. I’m not spending any more with my Ness Card, but the money I am spending on health and wellness is actually earning me rewards, benefits, and even cash back. And because Ness’s definition of a ‘healthy merchant’ is so generous, I’m able to recognize all of the small ways I practice self-care throughout the week. From buying fresh veggies to going to therapy to taking my supplements, the Ness Card is there to cheer me on: ‘Keep being healthy, girl. You deserve 5x points for that.'”

Melissa's Favorite Healthy Merchants

“The Ness Card rewards me when I spend money on health and wellness. Especially because so much of my wellness routine is spent being active, gardening, making food with my husband, getting a massage, or having some me time, it is nice to be rewarded for that with points that are with brands I shop at all the time anyway. It allows my wellness choices to work harder which I love.”

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